Signal-triggered outbound for on-line leak repair. Two packages, priced against one job.
Composite repairs, coatings and linings, hot tapping. Repairs while the system stays in service. Founded 1972.
200+ employees, $20M+ revenue. Older equipment is better. Shutdown costs $10K to $20K per hour.
PA, OH, KY, WV, IN, MI, WI. Priority verticals: power, pulp and paper, ethanol, chemical, water, heavy industrial.
Target: 10 per week. Under 5% of the addressable market. Most plants that need you do not know you exist.
Both confirmed. EPA violations already in the engine (see section 04). Sulfuric and hydrochloric acid usage becomes a Tier II inventory signal we build against.
There are ten customers inside one plant. Inside a single mill: the coke area, the hot side, the utilities, and eight other zones. Each with its own supervisor. They do not talk to each other.
You have been working with one supervisor for years while the supervisor across the plant has no idea you exist. That is the untapped revenue, and no list vendor sells it, because they sell companies, not plant areas.
1,200 to 2,000 qualifying facilities in the 7-state footprint. By your own words on the call, you have less than 5% today. The other 95% either does not know on-line repair exists as a capability, or has never been reached by anyone who could quote them at the moment their equipment needs it.
That is the wide upside. The deep upside is inside the accounts you already serve: you are working roughly one supervisor per plant while nine others buy elsewhere (see the insight in section 02).
Public sources we watch continuously. Every event attaches to a facility record with source, date, severity, and a plain-English brief a rep can read in 15 seconds and use.
| Source | What it surfaces | Why it matters for RAK |
|---|---|---|
| EPA ECHO | Clean Air Act, Clean Water Act and RCRA inspections, violations and enforcement actions, by facility | A violation tied to a release or containment failure is a repair job with a regulatory clock on it |
| EPA Risk Management Plan (RMP) | Five-year accident history for facilities holding regulated substances | A facility with a documented release history has ageing containment and will have another |
| National Response Center (NRC) | Every federally reportable oil and chemical release in the US, with facility, date, material and cause | The closest thing that exists to a public leak alert feed |
| EPA TRI | Annual releases by facility, including accidental releases | Trend line on which plants are leaking more year over year |
| Chemical usage & Tier II inventory | EPA Tier II EPCRA reports and TRI Form R data for facilities using threshold quantities of sulfuric acid, hydrochloric acid and other aggressive chemicals | Aggressive acids attack piping, tanks and containment. High-volume users have chronic corrosion problems and predictable repair cycles: exactly what RAK fixes |
| OSHA inspections | Facility-level incidents and citations from OSHA inspections and accident investigations | Corroborates asset condition and maintenance pressure |
| EIA-860 and EIA-923 | Every US generating unit: owner, fuel, capacity and in-service year | Direct asset age filter for power. Older equipment is your best equipment |
| Air permits (Title V, PSD, NSR) | Permit applications and modifications | Signals capex, turnarounds and outage windows |
| State environmental agencies | Ohio EPA, Indiana IDEM, PA DEP, WV DEP, Kentucky EEC, Michigan EGLE, Wisconsin DNR spill and incident records | Regional coverage of events that never reach federal reporting. We validate each state in weeks 1 and 2 |
| PHMSA | Pipeline incident reporting | Relevant to the oil and gas segment |
| Ethanol plant registry | Public plant-by-plant registry of US ethanol production with capacity and location | The ethanol vertical is small and finite. We can map it exhaustively |
| Job postings | Hiring for turnaround planner, outage coordinator, boilermaker, millwright, reliability engineer | A plant staffing up for a shutdown is a plant with a maintenance budget in motion |
| News, capex and ownership changes | Expansions, restarts, curtailments, acquisitions | New ownership triggers an asset condition review |
| Satellite and aerial imagery | Automated detection of tanks, stacks, cooling towers, secondary containment and site footprint | Your Google Maps check, automated, run across the whole list instead of the ones you have time for |
Read + write, or a sandbox to start with.
Keywords + negative keywords from Avalanche.
Existing customers + active opportunities to exclude.
2 to 3 per vertical: what leaked, cost of shutdown, what you did instead.
Plus 45 minutes with your head of sales, sign-off on sending domain names (Package 1), and the answer on tank inspection record availability.
Reply with Package 1 or Package 2. Correct anything we got wrong.
We send the same day. You sign.
Within 5 business days of signature.
TAM v1 in week 3. First signal feed in week 5.
PA, OH, KY, WV, IN, MI, WI. Excluded: California, New York, everything outside the agreed footprint.
Power → pulp and paper → ethanol → chemical → water → heavy industrial. Steel and metal mapped and tagged, not actively worked.
No cold calling: your vendor keeps it. No Google Ads: Avalanche keeps it. No on-site or technical sales: your head of sales owns those.
Package 1
We build the list, run the signal engine, run the outreach, and hand booked conversations to your head of sales.
3-month proof of concept, paid upfront at signature
Save $3,000 vs monthlyPackage 2
We build the list and the live signal feed. You and your existing team run the outreach.
3-month proof of concept, paid upfront at signature
Save $3,000 vs monthlyOn a $50K job: Package 1 returns 3.3x, Package 2 returns 5.6x. On a $100K job: Package 1 returns 6.7x, Package 2 returns 11.1x. That is the whole risk conversation.
Kickoff within 5 business days of signature. Same week-by-week as the plan below, day one is the signature.
ICP codified. Signal sources validated across all 7 states. Domains procured, mailboxes provisioned, warmup started (Package 1). HubSpot audited.
TAM v1 delivered with verified count. Aerial verification run on every facility. 8-provider enrichment waterfall executed. Contact map delivered.
Signal engine live. First weekly signal feed delivered. First sequences launch on Tier 1 and Tier 2 signal accounts (Package 1). Reply handling live.
Full send volume. Weekly signal feeds. Copy iterated on reply data. Channel partner track launched. Monthly refresh with net-new facilities.
Reply with the package name and we send the two-page agreement today. Kickoff within 5 business days. First TAM in week 3, first signal feed in week 5.
One job at $50,000 to $100,000 covers the entire quarter, several times over. See section 04 for the math.